Wells Brimtoy – personal recollections
Earlier this year I was contacted through this site by a lovely lady, a Ms. Rose King. Her father Jim it would seem had worked for A. Wells back in the fifties and had made certain notes of his time there and he also had some blueprints along with other items connected with Wells-Brimtoy. Was I interested ? – Was I not !!
In due course the correspondence arrived and I have decided after reading through them that rather than edit the notes her father made that in respect to both Rose and her father I would include them here in their entirety.
A.V. KING – 4 Years with A. Wells (1951 – 1954)
In 1951 I decided to have a change in employment and went to A. Wells & Co as a draughtsman. I had been working as a draughtsman since I left the British Army in 1946.
At that time wells was engaged in, amongst other things, the manufacture of mechanical – mainly tinplate – toys, including some toy train items. The design work covered the design of the product and of course the tooling necessary to produce them. The firm had a very comprehensive factory with an automatic machine section, a plastic moulding shop, press shop, assembly department and a well-equipped toolroom.
As our drawing office was responsible for the design of the product and the tooling, you can see that we had an overall picture of all aspects of production, as distinct from the commercial side, with which we had very little contact.
The individual draughtsman-cum-designer was left very much to himself and would be responsible to the Chief Draughtsman for the whole project. This was conducive to pleasant and happy working conditions. Although the Chief was a strict disciplinarian, he was very helpful and I can say that in my whole career I learnt more from him than from anyone else.
Here is an example of the complete freedom of design. One day I was approached by the Chief and told the firm wanted to produce a new line of toy lorry. They wanted short wheelbase, long wheelbase and articulated vehicles. I asked what size was required and was told ‘just to fit one of their standard carboard boxes’ !
With this information it was left to me. I started with research which meant visits and requests for information about dimensions and so forth from various vehicle manufacturers and dealers. I decided on the bedford lorry as a basis. I chose this type because although I was not, and never have been, au fait with the motor vehicle world, I got acquainted with various Army vehicles while an Armourer Sergeant during World War II, and the Bedford three-tonner had impressed me.
The next move was to make provisional sketches – to scale – of what I had in mind. This large sheet of nine sketches showed three of each type – low sided open, high sided open and covered, milk lorry, petrol lorry etc., all suitably coloured in.
The sheet was taken to a production meeting by the Chief, who then asked for a more detailed drawing of one of each of the three types. These detailed drawings were given to the Model Shop who produced 3D-prototypes. The Model Shop would solder the parts together (in production they would be ‘tabbed’) and make the plastic parts – the upper part of the cab – out of Perspex or similar material.
These models were examined and discussed at the next production meeting. After the meeting I was asked to ‘go into production’. I had to make tooling drawings, press tools for blanking, piercing, forming and deep drawing, plastic moulds for the cab tops, all necessary tooling for the turned parts plus hand assembly tools.
Of course many existing parts – pressed gears, springs and standard turned parts would be integrated into the whole. You can imagine that to cover the scheme from start to production made the job very satisfying as well as making it possible for the designer to make minor changes without upsetting other people or departments.
Two points arise when I think of tinplate work. One is the fact that when forming a tinprinted part it must not, in any way, be scratched or marked by the passage of the ‘forces’ – the top and bottom punch and die faces. Proper clearances must be maintained between the faces and all faces must be well polished, keeping the radii as large as possible.
The second point is the accuracy of the printed detail relative to the blank shape, so that the formed shape is correct. The artist produces the print shape but the correct information must be given to him. A straightforward example is a circular metal lid which may have lettering around the formed part.
The Bedford lorry cab base needed some thought as the deep form of this part was not constant. I worked on this by squaring off the area of the blank and calculating the change of shape die to forming. Sometimes the first try is not accurate and corrections have to be made. In this case the two headlights had to come out circular when the metal was formed. i was horrified to see that on my first try the headlights were not circular but slanting so my lorry looked as if it had Chinese eyes !
Now about the toy railway work – I started at Wells when a new train set was in its final stages of production. I didn’t have a hand in this but it was quite interesting. It had tinplate points and a variety of goods and passenger coaches. Critically I thought that the design of these vehicles ould have been better – more like Bing. The loco was reversing. This was not accomplished in the normal manner but by increasing the wheelbase (it was four-wheeled) so that the reversing idler pinion was engaged between a pinion on the axle and the next gear as the running wheels moved apart. Ingenious, but no improvement on the usual method.
I never saw this set in the shops. Maybe they all went for exort.
Of course one of the first things I did at Wells was to see their museum of existing manufactured items, but I was disappointed to find that there were none of the original Brimtoy range there, even in 1951, though I might have missed them.
Wells were however producing some of the more common items which are fairly well known, but the Brimtoy range must have been very wide. When I was quite young (in the 1920′s) I had a small number of Brimtoy items such as the little four-wheeled coach in the white and blue colours of the Furness Railway, a North BR covered van and a gas cylinder wagon, all of the same size as the LNWR motor car van which I managed to obtain at a very inflated price about 1989.
Some of the toy locos being produced in 1951 were unique in as much as the boiler/firebox/cab blank was of a constant width, the boiler having more curvature than the cab. the material was split to allow the different curvatures.
During this period I suggested that the toy locos and coaches could be printed in British Railways colours. Working with the tracer we sprayed a loco, tender and coach and repainted the loco in BR black with the totem. The coach was done in ‘Blood and Custard’. I believe the idea was adopted.
At that time Wells were producing the 6161 toy which had a very accurate representation of the Royal Scot 4-6-0 LMS locomotive. I remember it grieved me to see this altered – I was not asked to do this – to a garish tank loco printed in pale green with a very inaccurate design, including wheels that looked like rubber tyres ! The later BR tank, No.80025 – the same model – was an improvement.
Whilst at Wells I designed the plastic mould for the wheels which were used on later toys. These ran a lot better that the original tinplate ones, as Hornby’s O gauge ones did. The Hornby ones gave me a few ideas !
One interesting toy on which I worked was the Flying Saucer. This – unlike the imitations which followed – was completely metal. It consisted of an aluminium ring about 80mm in diameter with four ‘propeller’ blades. The ring had at its centre a boss with four teeth. The thumb power was delivered through a 0.4 tinplate box or frame in which ran a gear rack with a spring and a formed over thumb piece at the other end. Thumb pressure depressed the rack which engaged on a pinion attached to the driving teeth, rotated the blades which lifted vertically. The saucer rose to about room height, levelled out and flew level for a considerable distance. This toy was quite successful.
The tooling was very intesting. I managed to design the press tool for the frame so that 0.4 flat strip was fed in one end and the completed frame emerged at the rear. This frame had about six circular holes, four slots for tab assembly, plus ribbing etc, making six or seven stations in feeding.
A rather amusing incident occured while I was busy on the design of the forming tool for the propeller blades. I wasn’t quite sure how to go about some of the finer points so I made up a full sized model of what I had in mind in Harbutt’s Plasticine. Plasticine is a very useful medium in which to work as fine details can be produced by judicious use of a pen knife and I’ve used it many times in tool design.
I finished the plasticine mock-up and put it to one side, intending to draw up the design the following day. Unfortunately I had to go out that day and didn’t return until a few days later. On my return I was amazed to find that my plasticine press tool had gone and in its place stood a beautifully carved plasticine rose. It was so well done that I hadn’t the heart to destroy it. I had to work the whole tool design again. Needless to say I had a few words to say about it, but I never found out who was responsible !
Another design project at Wells was the Atomic Spray Set-up. This was a coating process for giving a very fine chromium coating to the plastic model of the Morris Minor car. The model and the full sized car being very popular at the time. There was a big demand for the model – or toy – as Morris Minor owners would fit it to the bonnet as a mascot. When chromed it looked very good.
The chroming process was very complicated and included a final stoving oven. I remember that I had forgotten to include ventilation on this oven which was quite large. this omission was forcibly pointed out to me on the first trial run!
We did some large scale models of various cars – I recall the Vauxhall Velox and the Zephyr Zodiac. These involved drawing the form of the body in three planes accurately to scale. These drawings were used in the Tool Room where the body form was generated in 3-D using a pantograph.
The toy gears used at Wells were not milled or hobbed but the punch and die producing them were accurately cut, not to 20deg. involute form as is standard these days but to the clock gear form, the meshing of the smaller gears with pinions being 0.8mm. Thus the centres of any two gears would be the two outside diameters minus 0.8mm. A good crown wheel was made by pushing a spur gear through a die to form up the teeth.
Although I had studied gear design prior to my Wells period I increased my knowledge on this interesting and very important subject with the instruction given to me by the Chief Draughtsman at Wells. I had cause to thank him frequently in later years, especially when I worked for the South African Navy many years later.
END.
******
I hope you will agree that the notes her father made of his time at Wells give an interesting and tantilising insight into just one aspect of what goes into producing a ‘simple’ toy.
After reading through these notes several times now there are a couple of things I am curious to know. Jim mentions the Chief Draughtsman and the influence he had yet doesn’t mention his name once .. what a pity .. I for one would love to know. And what about those coloured drawings of the Bedford lorries .. I’d love to have one or two of those !!
So many thanks once again Rose for getting in touch and providing a unique insight into the workings of the drawing office at Wells.
If anyone else has similar stories to tell of the life and times at Wells Brimtoy or any pictures of the people and factory etc. please get in touch, I’m sure we would all like to hear about it.

were an open cab type vehicle with a long bonnet, radiators were either silver or black with thin metal wheels fitted with thin rubber tyres. Best described as a toy and not a model, relatively crude and nieve in their design and manufacture yet having said all that are today seen by many as being full of charm and character.
This first early series of metal lorries included a tipper truck, milk lorry and breakdown truck together with the timber lorry pictured above. To compliment the lorries a series of box vans in different liveries was also produced which included amongst others the Carter Paterson van shown opposite.
Bedford series is to check the underside of its chassis. Pre-war this would be constructed using a single sheet of steel whereas post war versions would see the chassis having circular and/or rectangular sections cut out of it in order to save metal. Tyres on the Bedford series of lorries were always 7cm dia. except on the breakdown lorry where the diameter was increased to 9cm. (3.5″).
1948 – 1957 saw Tri-ang bring out their third series of pressed steel lorries known as the ’200′ series. In this series the lorries adopted the new square shaped forward control type cab. Initially three models, two tipping/builders lorries and a transport van made up the series with a petrol tanker and mobile crane being added later. Of the two tipping lorries one was manufactured with ‘remote control’ steering, this had a raised steering wheel at the rear and steered the front wheels via a universal coupling.
1955 – 1960 brought about Tri-ang’s ‘Diesel’ series. This Tri-ang series although smaller than the 200 series carried a much larger range of vehicles. Initially the series began with just two lorries, the first was the usual tipper lorry but the second was a much more unusual working cement mixer lorry which had a drum which was linked to the lorry axle and thus revolved as the lorry moved forwards. The drum could also be tipped to allow its load to be emptied through a rear
trough just as on an actual cement mixer.
to tank sides and rear and a Fire Engine complete with bell, rotating and extending ladder, fireman and working hose. The Diesel series also included several six-wheeled which included amongst others Military lorries and a Side-Tipping Ballast Truck. Around 1957 Triang also added several articulated lorries into the Diesel range which included a low loader with excavator and a car transporter.
1957 – 1963, as Triang lauched its articulated lorries in the Diesel series it dropped the ’200′ series lorries and launched a new ’300′ series (Still with me ?). Gone were the square cab shaped 200′s to be replaced by a more rounded cab, similar to the Diesel in some respects but now with front protruding wheel arches which reflected a more modern ’50′s styling.
1959 – 1966 saw Tri-ang attempting to keep pace with the changing face of road transport of the day with a range of commercial vehicles which mirrored their modern day counterparts thus the Thames Trader range was launched.
carried a header board sited on top of the cab with the Tri-ang name prominant.
1962 – 1966 saw Tri-ang update the tiring ’300′ series with the addition of plastic bumpers and lights, side mirrors, air horns, plastic windows and windscreen wipers all under the Regal Roadster series banner. Colours were now in metallic paint rather than the usual red, blue and turquoise enamels and the vehicles now had grey plastic wheels and for novelty value a ‘clicker’ mechanism was fitted to the front axle of the commercial which made a noise as the lorry was pushed along.
Trader and Regal Roadster series all met their end at about the same time. Around 1966 they were dropped for a new Tri-ang range of vehicles which was the Hi-Way series and branded as ‘modern trucks for modern children’. This series would continue through to the demise of Tri-ang in 1973. This Hi-Way series was perhaps the worse that Tri-ang put out, garish in its looks and lacking in appeal the trucks were smaller than even the Junior commercials and comprised more plastic in their make-up yet gone were the plastic extras that proved so popular on the Regal Roadsters. A sad end to a once mighty toy maker.




So began many a tale of a hero of mine good old William George Bunter of Greyfriars School.
been for publisher Charles Skilton who commissioned Charles Hamilton to write a series of books around Bunters adventures and those of the ‘Famous Five’ (no not the Enid Blyton ones these were the original ones, Wharton, Cherry, Bull, Newton and Hurree Jamset Ram Singh or Inky to his friends) at a fictious private school in Kent …… Greyfriars.
one is to avoid work of any description indeed he will often spend twice as long trying to avoid it as doing it in the first place ! Instead he preferrs to laze in a comfy armchair in front of a blazing fire eating a chunk of toffee .. for that is Bunters other concern .. food. By any standards Bunter is big, no lets be honest Bunter is fat, and his thoughts are almost always centred on feeding the inner Bunter. Bunters greediness knows no bounds, sticky buns and cake he can demolish at a sitting but its perhapse jam that has the ability to draw him like a magnet. Despite never having any money himself, although he is always expecting his infamous Postal Order to arrive, Bunter is a master scrounger up and down the Remove of anything from the odd copper or two to a sixpenny piece and in some exceptional cases the odd half-a-crown, anything with which to buy some sticky sweetmeats from the tuck shop and if all else fails he is quite capable of helping himself to comestables from other boys study cupboards ! all without a though for the rightful owner, inevitably Bunter is found out
whereupon its whops from Quelch – Swipe ! .. ‘Yarooooh’, Swipe ! .. ‘Oh ! Ooooh !’, Swipe, Swipe, SWIPE ! .. ‘ Yow – Ow – WHOOOOOOOP !’ or a booting from his fellow Removites – ‘I- I say, you fellows, Yow-wow, Beasts, Oh-lor’ !’ neither of which has any effect on him except in the short term.
any Dinky lorry for reference at this point where the cab and chassis form one casting). When this is the case our hero draughtsman comes to our aid and modifies the design such that one of its two sections will now have further parts within it which will slide out sideways so as to allow the casting to be ejected from the mould. (pause for a fanfare of trumpets for the drawing office !).
case of the radiator grille, headlights or front and rear bumpers, in others its a colour flash to a rear wing but this now requires the use of a hand spray gun. It also involves the use of model ‘masks’ which will allow the application of the second colour, say aluminium for headlights, being applied where it is needed without contaminating other parts of the model. These hand gun stations are located along a conveyor table fitted with miniature spraying booths and the masks used will vary according to the needs of the particular model. Baking follows again to harden the enamel and then the model is ready for final assembly.






















It would appear that the works of Wells-Brimtoy came together under one roof at the ‘Progress Works’, Stirling Road, Walthamstow, E17, sometime after 1938 and continued in its by now established production of tin plate toys, in particular its ‘O’ gauge railway models.
around the corner from Stirling Road lies Blackhorse Lane, which from the early 1900′s was home to several omnibus companies. In 1908 the London General Omnibus Co. (LGOC) took-over the Vanguard Omnibus Co., who were already established on Blackhorse Lane. It was the LGOC who developed the ‘B-type’ omnibus
which is regarded nowadays as being the first mass produced omnibus. In 1911 it went on to form Associated Equipment Co. Ltd. (A.E.C.) whos later collaboration with London Transport was to see the development of the RT and Routemaster buses. The buses and trolleybuses of Wells-Brimtoy were clearly
meant to represent London Transport vehicles and indeed the double-deck bus was obviously based on the Routemaster.
increasing at an alarming rate. W-Brimtoy needed to offset these shortages in raw materials whilst at the same time reducing its production costs and also meeting the massive demand at home for toys following the ending of the war. The result was the ‘Pocketoy’ series of vehicles which W-Brimtoy launched in 1952
which combined the latest plastic moulding methods along with traditional lithographed tinplate. The majority of the Pocketoy range was some 3.5″ in length but larger vehicles were produced and some continued to be produced entirely in tinplate. The majority of this series however did have one thing in common – the
Bedford truck – which dominated the series throughout its production with a range of colourful plastic cabs and chassis onto which was mounted an array of various tinplate ‘boxes’. Early Pocketoy lorries were based around the Bedford K type which Bedford brought out in the late 30′s/early 40′s whilst the later Pocketoys used the Bedford RL model, more commonly known as the ‘Big Bedford’.
Boys’ – was first used in 1955 and appeared on a multitude of toys including clockwork nursery rhyme figures, battery operated remote control cars, traditional tinplate vehicles and also on an increasing number of plastic toys and games made under license from various American companies. These toys featured many of the popular cartoon characters of the day including several Walt Disney favourites along with new television stars like Hanna-Barbera’s Fred Flintstone.

from the Board of Trade, the way was now clear for British companies to fill this void. One such company was the British Metal & Toy Manufacturers, which incorporated the letters from within its name to form the trademark - ’BRIMTOY BRAND’, with the words ‘BRITISH MADE’ and a pictoral representation of Nelsons Column all within a roundal. Nothing could be more patriotic in those times !
These were however difficulties not just faced by BMTM, but by the toy industry as a whole, and unable to overcome several or all of these problems it was no surprise that many of the smaller companies at this time disappeared altogether.
British manufacturers, the demand from which would dwarf the home markets which had kept the industry going. The boom which followed was short lived and lasted just two years ! Consumer expenditure rose by 21% between 1918 – 19 and the removal of wartime controls in the spring of 1919 gave it further impetus. But productive capacity could not keep pace with demand and as a result prices rose faster than output, which in turn pushed up wages and thus costs. By the middle of 1921 Britain was in the grip of severe depression with c2,400,000 workers unemployed. This inevitably took its toll on the toy industry with hundreds of companies closing their doors. One such company, despite having a turnover of £75,000 in 1919 and 1920, was the British Metal & Toy Manufacturers which was liquidated in 1921.
there were, it has to be said, many others who opened up to take advantage of the upturn in trade which took place after 1923. One such company which was founded in 1923 was Brimtoy Ltd., who included amongst its directors many from the now defunct BMTM and which continued, as before, in the production of tinplate toys. Their address was given as 133 Highbury Quadrant, Islington, London N5.
1919 launched with a capital of just £50. Because of his background Wells was able to make his own tooling and initially also did his own selling, so successfull was he that his company was destined to become a major force in the interwar years.
Wells operated from the ‘Progress Works’, 90 Somers Road, Walthamstow, in North London and their well known Wells ‘O’ London trademark first made is appearance in 1924.
Tinplate (thin sheets of steel plated with tin) was used in the manufacture of toys from the mid to late 1800′s. Previous to this the majority of toys were made from wood, some were simplistic often crude in their manufacture, some, like this 19th century example of a steam paddle boat from the USA were a delight with its printed paper overlay and deck fittings, but not intended to be the plaything of your average child in the late 1800′s.
clockwork motors were incorporated into the models to add movement and even greater sense of realism to the toy.
dating back to the mid 1800′s with the likes of the PHILADELPHIA TIN TOY MANF., FALLOWS, BERGMANN, IVES and BUCKMAN this reputable list was added to by the likes of UNIQUE ART, STRAUSS, CHEIN, WOLVERINE and MARX.
shape of Japan. Japan had been a major producer of tin toys for as long as the Europeans but it was not until the late 1940′s and ’50′s and even into the early 1960′s that production reached its height with the introduction of many new novelties. Not just wind-up and friction drive motors but Japanese tin plate toys were also incorporating battery power not simply to drive the toy but also to provide lights and sounds.



